Project Neutral was transforming from a grassroots volunteer-run effort into a scaleable operation aiming for province-wide expansion.
Alongside Project Director (Katie Harper), I helped the organization prepare for an expected 10x growth in users, supported by new revenue streams. Key projects I led included:
Researching stakeholder needs (through in-person interviews and online surveys) to refine value proposition
Reconceptualizing and redesign the survey and online platform to reduce user acquisition costs and broaden audience appeal
Establishing partnerships with relevant Product & Service providers and external partner to offer discounts and giveaways to Project Neutral community members
Developing scaleable volunteer recruitment and training processes
Katie Harper, Managing Director, Project Neutral