Project Neutral was transforming from a grassroots volunteer-run effort into a scaleable operation aiming for province-wide expansion.

TESTIMONIAL

The Project:

Alongside Project Director (Katie Harper), I helped the organization prepare for an expected 10x growth in users, supported by new revenue streams. Key projects I led included:

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Researching stakeholder needs (through in-person interviews and online surveys) to refine value proposition 

Reconceptualizing and redesign the survey and online platform to reduce user acquisition costs and broaden audience appeal

Establishing partnerships with relevant Product & Service providers and external partner to offer discounts and giveaways to Project Neutral community members

Developing scaleable volunteer recruitment and training processes


PROJECT TIMELINE

12 months

TEAM

Katie Harper, Managing Director, Project Neutral