As a new entrant into the fast growing industry of medicinal marijuana, the Truro Herbal Company wanted to get connected with their future customers.

TESTIMONIAL

The Project

Working with company founder and President, I was contracted to design the patient outreach process and lead many aspects of implementation. Together we gathered internal THC team's business model assumptions than compared them to patients' expressed needs - captured through in-person events and online surveys. The end result was a series of important insights to guide the client's business model development. My roles included:

1.

Design and facilitation of internal team session to capture hypothesis about patient journey and associated business opportunities

2.

Design and analysis of an online survey complemented by two in-person focus groups to dig deeper into results

3.

Preparation of a Summary report, alongside a 90 second animated video to creatively capture and share key themes with partners

PROJECT TIMELINE

Four months

CLIENT LEAD

Evan Price, Founder & President